What Is Click Frenzy And How Did It Start?

Click Frenzy

Click Frenzy is brought to us by Global Marketplace. The concept comes from the original Cyber Monday sales which run in the United States. Cyber Monday is the held on the Monday following Thanksgiving Day and was established to help online retailers partake in the largest shopping day for those located in the US — Black Friday. Cyber Monday runs for 24 hours and offers incredible deals from online retailers and the sales it generates are growing tremendously.

Based upon this success, the idea of an Australian equivalent was born and called Click Frenzy™. For 24 amazing hours, customers can access phenomenal sales and discounts across a huge range of products from some of Australia’s largest retailers. Customers can narrow down what they are looking to purchase by selecting to view offers by category or alternatively, by searching for a particular brand or product name. This online sales event truly does change the face of the internet in Australia for 24 hours.

Click Frenzy in the media

The original Click Frenzy received an enormous amount of media coverage, being promoted in the news by Australia’s free to air television stations, along with coverage in newspapers. Several well-known retailers including Peter Alexander, Myer, Dell and Target joined in to offer great deals specifically for the sales period through their ecommerce websites.

Are the major Australian retailers embracing Click Frenzy?

It appears as though there’s a mixed view on the worthwhileness of the online sales offering. Several of Australia’s largest retailers have been seen to boycott the event and some have gone even further. Harvey Norman launched its own sale – Shop Frenzy – which has coincided with prior Click Frenzy™ events. Similar moves have also been seen from David Jones who have run offers including 20 percent discounts when you spend a certain amount, along with Apple and David Jones who also launched rival sales.

Click Frenzy sale: Here’s everything you need to know

WHAT’S ON OFFER?

More than 4000 deals are up for grabs, including a GHD Platinum Professional Style for $2 and Beats Headphones for $4, exclusively for subscribers.

It’s first in, best dressed for e-shoppers looking for discounts of up to 90 per cent from over 500 retailers, including Myer, Web jet, Nike, Flight Centre, Optus, Sony, Adidas, ASOS, Dell, Cathay Pacific, Country Road, Woolworths, Cotton On, Mon Purse, Timberland and Sea folly.

“Last year, we had over two million visitors. This year, given there is so much buzz around online sales this week, we expect around 2.5 million,” Click Frenzy managing director Grant Arnott told nine.com.au.

“Click Frenzy has been around in Australia for six years now and shoppers really look forward to their sales in the middle of November. Before we started, November was a dead time for retail. But now people are chasing unbelievable online bargains to get their Christmas shopping out of the way early.”

HOW MUCH CAN YOU SAVE?

Puma: 30 per cent off items – Thunder Sneakers, Suede Classic and A.C.E

Oroton: Up to 70 per cent Off Outlet plus an extra 20 per cent off

Air New Zealand: Brisbane to Los Angeles from $959 per person return

North Hem: 80 per cent off a range of couches, coffee tables and chairs

Sketchers: Up to 50 per cent off Men’s and Women’s Sketchers, exclusive to Click Frenzy

– FILA: Save 70 per cent on Upsurge Runners, over 50 per cent off on Unisex Urban Classics W18 Range and Men and Women’s Tees, Tights and Pants starting at $10

EndNote Spa: Save 75 per cent on Rosehip & Inca Inch Treatment Body Oil, now only $10.

Good life Health Clubs: only $19 membership for four weeks.

WHEN SHOULD YOU JUMP ONLINE?

Finder.com editor-in-chief Angus Kidman said shoppers looking to snag a deal should jump online as soon as they can, but may also get lucky mid-way through the sale.

“We always see the most activity after 7pm when everyone dives online. If you want to take full advantage of the sale, that’s the time to get online. But if you’re not necessarily after a particular item or bargain, head in later or even the next morning,”

Sometimes extra deals come out halfway through the sale. But like most sales, it’s first in, best dressed. We also see a big surge in numbers near the end of the sale, when people might get a reminder email.

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